FASHION BUSINESS

Courses

  • Summer Intensive Course
  • One-Year Course | Semester Course
  • Master Course
  • Art Short Course
  • APPLY NOW
 

One-Year Course ・ Semester Course

Course Schedule
    ONE-YEAR program
      I. April 27, 2020 - December 18, 2020
      (Summer break: July 25 - Sept. 6)
      II. September 7, 2020 - April 23, 2021
      (Christmas break: Dec. 19, 2020 - Jan. 10, 2021)
      III. January 11, 2021 - July 23, 2021
      IV. April 26, 2021 - December 17, 2021
      (Summer break: July 24 - Sept. 5)

      SEMESTER program
        I. April 27, 2020 - July 24, 2020
        II. September 7, 2020 - December 18, 2020
        III. January 11, 2021 - April 23, 2021
        IV. April 26, 2021 - July 23, 2021
        V. September 6, 2021 - December 17, 2021
        VI. January 10, 2022 - April 22, 2022
Language
With English interpreter

Overview

You can thoroughly learn the trend and the business expertise of the world-leading Italian fashion industry. Italian fashion originated in Florence where historically had a dominant influence in the Italian fashion industry as a textile-producing center. Nowadays, Italy is a place where the hottest fashion brands such as Gucci, Ferragamo, PRADA, etc., set up their headquarters. There exist numerous ateliers and studios as well, and many important fashion exhibitions are held.

In Accademia Riaci’s Fashion Business Course, students learn how to market-research as well as construct a business planning and design a sales promotion strategy. We direct our students fully so they can work their ways up to become successful in the fashion industry. As we enhance students’ creative skills, we cultivate the students’ multiple viewpoints for determining the current trend and the market movement. In the class, students study the basic fashion knowledge to understand the effect the fashion exerts on the economic, social, and mental aspects, as well as the marketing principle, the store development, the advertising strategy, and the sales techniques, to become a professional business person in the fashion industry.

 

Master Course

Course Schedule
One-Year program
    I. April 27, 2020 - December 18, 2020
    (Summer break: July 25 - Sept. 6)
    II. September 7, 2020 - April 23, 2021
    (Christmas break: Dec. 19, 2020 - Jan. 10, 2021)
    III. January 11, 2021 - July 23, 2021
    IV. April 26, 2021 - December 17, 2021
    (Summer break: July 24 - Sept. 5)

    Semester program
      I. April 27, 2020 - July 24, 2020
      II. September 7, 2020 - December 18, 2020
      III. January 11, 2021 - April 23, 2021
      IV. April 26, 2021 - July 23, 2021
      V. September 6, 2021 - December 17, 2021
      VI. January 10, 2022 - April 22, 2022
Language
With English interpreter

Overview

The Master Course in Fashion Business is a one-year top-up program that prepares students to work in a variety of fields within the fashion industry, including market research, retailing and merchandising. Students are expected to involved in creative processes related to fashion design and production while demonstrating the necessary business insight to succeed in the highly competitive fashion industry. The creative processes include initial product concept, product development, materials and trends research, sourcing and manufacture, finance and management control, as well as events production (audience identification, use of media, sponsorship, press release, etc.), consumer behavior and methods of visual/verbal communication. The course encompasses fashion entrepreneurial vision in the fashion world. Each student is required to work on a fashion business project, deciding the target as well as the most suitable promotion strategies to break through a specific market.

 

Art Short Course

Course Schedule
    1 - 2 - 3 weeks:
    every Monday
    4 - 6 - 8 weeks:
    2020: Feb 10, Mar 9, Apr 6, May 4, Jun 1
    Jun 29, Sep 7, Sep 28, Nov 2, Nov 30
    12 weeks:
    2020: May 4, Jun 1, Sep 7
Language
With English interpreter

Overview

Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.

Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.

 

2020 Summer Intensive Course

Course Schedule
    2020 Schedule (the school will be closed for a summer break from August 8 to August 16)

    2 weeks
    May 3 (Sun) – May 16 (Sat)
    May 17 (Sun) – May 30 (Sat)
    May 31 (Sun) – June 13 (Sat)
    June 14 (Sun) – June 27 (Sat)
    June 28 (Sun) – July 11 (Sat)
    July 12 (Sun) – July 25 (Sat)
    July 26 (Sun) – August 8 (Sat)
    August 23 (Sun) – September 5 (Sat)★
    September 6 (Sun) – September 19 (Sat)
    September 20 (Sun) – October 3 (Sat)

    4 weeks
    May 3 (Sun) – May 30 (Sat)
    May 17 (Sun) – June 13 (Sat)
    May 31 (Sun) – June 27 (Sat)
    June 14 (Sun) – July 11 (Sat)
    June 28 (Sun) – July 25 (Sat)
    July 12 (Sun) – August 8 (Sat)
    July 26 (Sun) – September 5 (Sat)★
    September 6 (Sun) – October 3 (Sat)

    6 weeks
    May 3 (Sun) – June 13 (Sat)
    May 17 (Sun) – June 27 (Sat)
    May 31 (Sun) – July 11 (Sat)
    June 14 (Sun) – July 25 (Sat)
    June 28 (Sun) – August 8 (Sat)
    July 26 (Sun) – September 19 (Sat)★

    8 weeks
    May 3 (Sun) – June 27 (Sat)
    May 17 (Sun) – July 11 (Sat)
    May 31 (Sun) – July 25 (Sat)
    June 14 (Sun) – August 8 (Sat)
    June 28 (Sun) – September 5 (Sat)★
    July 26 (Sun) – October 3 (Sat)★

    12 weeks
    May 3 (Sun) – July 25 (Sat)
    May 31 (Sun) – September 5 (Sat)★

    only the following subjects: Painting & Drawing, Jewelry Making, Art History, Italian Home Cooking, Gelato Course, Italian language, English language.
Language
With English interpreter

Note: the "Summer Intensive Course" has the same contents as the "Art Short Course", but with a double number of lessons. Furthermore, it includes housing and extracurricular activities and services.

Overview

Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.

Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.

Summer Intensive Course fees include:

  • Enrollment fee
  • Tuition
  • Facility fees (no materials)
  • Orientation
  • Welcome lunch
  • Welcome kit (city map, pen, notebook, file folder, one lunch ticket)
  • Bus tickets
  • Weekly guided art visits:
    students will visit the best sightseeing and historical monuments of the city.
  • Housing: shared apartments – twin room (single room at an extra cost*)
  • Housing utility costs
  • 4 daily meal + 2 coffee/tea/mineral water vouchers a week
  • Cultural activities: once every 2 weeks
    (e.g.: ceramic laboratory visit, antique market visit, Tuscan farmhouse visit, pizza lesson)
  • English interpretation during lessons with the teacher and visits.

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Contact Us
+39 055 289 831
accademiariaci@accademiariaci.info
Via dei Conti, 4
50123 Florence, ITALY
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