Up-to-date report from one of our students!
Course: Art Management
Program: Master Course
Period : Sep.7,2015-Apr.22,2016
Art Management Master Course: Cultural Entrepreneurship
Cultural Entrepreneurship is the focus in this week. Cultural Entrepreneurship is cultural change agents who organize cultural, financial, social and human capital, to generate incomes form a cultural and creative activity. Their innovations result in economically sustainable cultural enterprises that create cultural value and prosperity for both creative producers and consumers of cultural services and products.
Entrepreneurial Formula, in which there are two systems:
1.Competitive system → positing operating section → placed on the right market
2.Stakeholder system → positioning of the company according to the economic,
political, and social context → look for resources
1.競爭制度 → 運作部份定位 → 放到正確市場
2.企業制度 → 按經濟、政治、及社會背景定位公司→找資源
This photo is the lecture notes, a diagram of Entrepreneurial Success Formula. It indicates that under the competitive system, “Unique Elements” and “Distinctive Competencies” are the key success factors to achieve “Competitive Success”. On the other hand, under the stakeholder system, “Strong Corporate Culture” and “Different Advantages” are the basic expectations to achieve “Social Success”, when Success Competitive is consistent with Social Success, as a result enterprise gets “Financial Success”.
Here is another lecture notes, a diagram of the evaluation results of competitive strategy:
1.Competitive strategy of internally consistent success;
2.Competitive strategy internally inconsistent;
3.Economic success depends on the factors of external advantage;
4.Lack of a real solidity rewarded by the market system.
Also another lecture notes, the diagram of overall strategy of enterprise:
1.Good management and satisfaction of employee that feed off each other;
2.Social success obtains the detriment of economic of the company;
3.Economic success with little or no reward employee;
4.No good management and dissatisfaction of interlocutors that fuels each other.
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