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Course: Art Management
Program: Master Course
Period : Sep.7,2015-Apr.22,2016
Art Management Master Course: Global Economy, Competition and Market of Contemporary Art
This week our topic is global economy, competition and market of contemporary art.
First of all, the contemporary art now has to confront with a highly unstable socio-economic context that is rapidly evolving, therefore, there is a result of a particular analysis finds the state of supply and demand of goods and artistic services in a global scenario is quite complex. Supply of contemporary art is renovated and has to continue to innovate, as the growth of demand and the change of technological economic.
Then, we enter the following two sections under the captioned subject:
1. Structure and Characteristics of the Contemporary Art Market
– Global economy and supply for contemporary art
– System of intangible contemporary art supply
– Product orientation, marketing orientation and market-driven orientation
2. Globalization and Competitive Dimension
– Distribution center, artist and competitive advantage
– Production, diffusion and global competition
– Effects of globalization on contemporary art market
Next, we look at the data from 5 different auctions, in this table there are the name of auctions, the number of artists, the number of auction houses, coverage and range. It shows the status of auction of fine art from different period.
Art Fact: www.artfacts.net
In addition, we go to one more auction website Artvalue www.artvalue.com and the website of Galleria D’arte Mentana www.galleriamentana.it
After watching several websites of auction, more or less there is a preliminary concept on the market of contemporary art.
Besides the class, continuously exploring Florence, photos below are the exterior walls of a little store, looks graceful!
Week 9 Summary – Dublin, art visit, museums & Fiesol…
Language: Reporter: Daniella Ruiz
Language: Reporter: Tomomi W.
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