FASHION BUSINESS

Courses

  • One-Year Course / Semester Course
  • Master Course
  • Art Short Course
  • Summer Intensive Course
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One-Year Course ・ Semester Course

Curriculum
Course Schedule
    ONE-YEAR program
      I. September 2, 2019 - April 24, 2020
      (Christmas break: Dec. 13, 2019 - Jan. 12, 2020)
      II. January 13, 2020 - July 24, 2020
      III. April 27, 2020 - December 18, 2020
      (Summer break: July 25 - Sept. 6)


      SEMESTER program
        I. September 2, 2019 - December 13, 2019
        II. January 13, 2020 - April 24, 2020
        III. April 27, 2020 - July 24, 2020
        IV. September 7, 2020 - December 18, 2020

Language
Remarks column

You can thoroughly learn the trend and the business expertise of the world-leading Italian fashion industry.

Italian fashion originated in Florence where historically had a dominant influence in the Italian fashion industry as a textile-producing center.

Nowadays Italy is a place where the hottest fashion brands such as Gucci, Ferragamo, PRADA, etc., set up their headquarters. There exist numerous ateliers and studios as well, and many important fashion exhibitions are held.

In Accademia Riaci’s Fashion Business & Marketing course, students learn how to market-research as well as construct a business planning and design a sales promotion strategy. We direct our students fully so they can work their ways up to become successful in the fashion industry.

As we enhance students’ creative skills, we cultivate the students’ multiple viewpoints for determining the current trend and the market movement. In the class, students study the basic fashion knowledge to understand the effect the fashion exerts on the economical, social, and mental aspects, as well as the marketing principle, the store development, the advertising strategy and the sales techniques, to become a professional business person in the fashion industry.

 

Master Course

Curriculum
Course Schedule
One-Year program
    I. September 2, 2019 - April 24, 2020
    (Christmas break: Dec. 13, 2019 - Jan. 12, 2020)
    II. January 13, 2020 - July 24, 2020
    III. April 27, 2020 - December 18, 2020
    (Summer break: July 25 - Sept. 6)


    Semester program
      I. September 2, 2019 - December 13, 2019
      II. January 13, 2020 - April 24, 2020
      III. April 27, 2020 - July 24, 2020
      IV. September 7, 2020 - December 18, 2020

Language
Remarks column

The Master Course in Fashion Business is a one year top-up program that prepares students to work in a variety of fields within the fashion industry, including market research, retailing and merchandising.

Students are expected to involved in creative processes related to fashion design and production, while demonstrating the necessary business insight to succeed in the highly competitive fashion industry.

The creative processes include: initial product concept, product development, materials and trends research, sourcing and manufacture, finance and management control, as well as events production (audience identification, use of media, sponsorship, press release, etc.), consumer behavior and methods of visual/verbal communication. The course encompasses fashion entrepreneurial vision in the fashion world.

Each student is required to work on fashion business project, deciding the target as well as the most suitable promotion strategies to break through a specific market.

 

Art Short Course

Course Schedule
    1 - 2 - 3 weeks:
    every Monday
    4 - 6 - 8 weeks:
    2019: Sep 2, Sep 23, Oct 28, Nov 18, Dec 2
    2020: Jan 13, Feb 3, Mar 9, Apr 6
    12 - 16 weeks:
    Sep 2, 2019 / Jan 13, 2020
Language
Remarks column

Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.

Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.

 

Summer Intensive Course

Course Schedule
    [ 2019 Schedule ]

    2 weeks :
    May 5 (Sun) – May 18 (Sat)
    May 19 (Sun) – June 1 (Sat)
    June 2 (Sun) – June 15 (Sat)
    June 16 (Sun) – June 29 (Sat)
    June 30 (Sun) – July 13 (Sat)
    July 14 (Sun) – July 27 (Sat)
    July 28 (Sun) – August 10 (Sat)
    August 18 (Sun) – August 31 (Sat)
    September 1 (Sun) – September 14 (Sat)
    September 15 (Sun) – September 28 (Sat)

    4 weeks :
    May 5 (Sun) – June 1 (Sat)
    May 19 (Sun) – June 15 (Sat)
    June 2 (Sun) – June 29 (Sat)
    June 16 (Sun) – July 13 (Sat)
    June 30 (Sun) – July 27 (Sat)
    July 14 (Sun) – August 10 (Sat)
    July 28 (Sun) – August 31 (Sat)
    August 18 (Sun) – September 14 (Sat)
    September 1 (Sun) – September 28 (Sat)

    6 weeks :
    May 5 (Sun) – June 15 (Sat)
    May 19 (Sun) – June 29 (Sat)
    June 2 (Sun) – July 13 (Sat)
    June 16 (Sun) – July 27 (Sat)
    June 30 (Sun) – August 10 (Sat)
    July 14 (Sun) – August 31 (Sat)
    August 18 (Sun) – September 28 (Sat)

    8 weeks :
    May 5 (Sun) – June 29 (Sat)
    May 19 (Sun) – July 13 (Sat)
    June 2 (Sun) – July 27 (Sat)
    June 16 (Sun) – August 10 (Sat)
    June 30 (Sun) – August 31 (Sat)
    July 14 (Sun) – September 14 (Sat)
    July 28 (Sun) – September 28 (Sat)

    12 weeks :
    May 5 (Sun) – July 27 (Sat)
Language
Remarks column

Communication in fashion business nowadays requires capability to plan and management of integrated communication strategies, to follow advertising campaigns, to relate with mass media and fashion agents, to arrange fashion events and shows, to take care of public relations. And above all, to develop selling plans for new products, designers and fashion branding are necessary.

Our students start the essential basic skills to deal with marketing and fashion communication-planning route effectively. As well as the cultural knowledge and the basic techniques, they will improve the right planning method, starting from the market, the fashion products, and the consumer analysis, to the presentation of marketing and communication plan using traditional and innovative new media. Then students will analyse fashion as a whole system of signs and tendencies, propose personal views, and organize themes in projects with critical attitude to be ready for the real working world.

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  • Art Short Course
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+39 055 289 831
accademiariaci@accademiariaci.info
Via dei Conti, 4
50123 Florence, ITALY

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